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Home > About Us > Our Brand

Vision, Mission & Core Values
Vision

Inspiring Youth

Singapore 2010 involves the youth of the world and inspires them through an integrated sport, culture and education experience to embrace, embody and express the Olympic values of Excellence, Friendship and Respect. In living these values, the youth will also inspire all those around them to do the same.

Sporting Singapore

Singapore 2010 leads to more Singaporeans playing sports, pursuing Excellence in sport competition and extending the spirit of sportsmanship to express the values of Friendship and Respect in all spheres of life.

Mission

To create the inaugural Youth Olympic Games with a memorable experience integrating sport, culture and education – involving and inspiring Singapore and the world’s Youth to embrace the Olympic values of Excellence, Friendship and Respect.

Core Values

Singapore 2010 embraces the core values of the Olympic Movement. The values of Excellence, Friendship and Respect are the foundation upon which the Olympic Movement brings together sport, culture and education for the betterment of human beings. These values are an inspiration both at the individual and organisational levels.

Excellence

To give one's best, on the field of play or in life. It is not only about winning, but also about participating, making a commitment to progress against personal goals, striving to be and to do our best in our daily lives.

Friendship

To build a peaceful and better world through sport: building on solidarity, team spirit, joy and optimism. To promote sport as an opportunity for teamwork, camaraderie and mutual understanding among individuals from all over the world, despite the differences.

Respect

To respect oneself and one’s body, to respect others, as well as rules and regulations, and to respect the environment. In relation to sport, respect stands for keeping true to one’s integrity, engaging in fair play and fighting against doping or any other unethical behaviour.



Last Updated:13 Oct 2009, 15:56 GMT+8

There will be no Doubles match at the Singapore 2010 Table Tennis event.