| Core Values Singapore 2010 embraces the core values of the Olympic Movement. The values of Excellence, Friendship and Respect are the foundation upon which the Olympic Movement brings together sport, culture and education for the betterment of human beings. These values are an inspiration both at the individual and organisational levels. Excellence To give one's best, on the field of play or in life. It is not only about winning, but also about participating, making a commitment to progress against personal goals, striving to be and to do our best in our daily lives. Friendship To build a peaceful and better world through sport: building on solidarity, team spirit, joy and optimism. To promote sport as an opportunity for teamwork, camaraderie and mutual understanding among individuals from all over the world, despite the differences. Respect To respect oneself and one’s body, to respect others, as well as rules and regulations, and to respect the environment. In relation to sport, respect stands for keeping true to one’s integrity, engaging in fair play and fighting against doping or any other unethical behaviour.
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