Samsung Electronics Co. Ltd today committed its sponsorship with the Singapore 2010 Youth Olympic Games (Singapore 2010) as a Worldwide Partner and Presenting Partner of the Digital Concierge (DC) for Singapore 2010. Under the sponsorship, Samsung will provide over 5,000 sets of Samsung OmniaLITE (B7300) mobile phones to athletes and key team officials. The cutting edge Samsung smart phone will be preloaded with the "Digital Concierge for Singapore 2010" application that will enable users to obtain Singapore 2010-related content and services anytime, anywhere.

Development of the "Digital Concierge for Singapore 2010" application is a partnership between the Infocomm Development Authority of Singapore (IDA) and the Singapore Youth Olympic Games Organising Committee (SYOGOC) with Samsung, and in collaboration with SingTel. SingTel, who is the Official Multimedia Services Partner of Singapore 2010, is sponsoring the mobile subscription and software for the "Digital Concierge for Singapore 2010"¹.

"Samsung is giving our full support in making the inaugural Youth Olympic Games (YOG) an unprecedented success in Singapore’s sporting history," said Mr Gregory Lee, President and Chief Executive Officer of Samsung Asia Pte Ltd. "We are delighted to offer the OmniaLITE, blending stylish design and cutting edge features for youths from around the world to communicate and connect with one another. Through the provision of our handsets for the "Digital Concierge for Singapore 2010" application, we hope to bring timely, accurate and interesting information to the Games."

Through the application, athletes and key team officials will be able to obtain personalised schedules on competition events and map content. They will also be able to find out the latest sport results and get updates on Culture and Education Programme activities. In addition, fun and interactive mobile services such as a one-stop mobile social networking feature will let Singapore 2010 participants stay engaged throughout the YOG experience.

Key content on the "Digital Concierge for Singapore 2010" will be available in English and French. To cater to the diverse languages spoken by the Singapore 2010 participants, a multi-lingual dictionary will be included in the application to enable real-time translation in seven languages (Chinese, English, French, German, Portuguese, Russian and Spanish) supported by the mobile phones.

"The Digital Concierge for Singapore 2010 project was conceptualised, planned and developed within a year. This is short given that preparation for the inaugural YOG is only about two and a half years. The development of this application is coming to fruition through the hard work of multiple dedicated parties. So let me take the opportunity to thank our partners behind this initiative, IDA, Samsung and Singtel. and I am confident that athletes and officials will find the Digital Concierge for Singapore 2010 a practical and useful tool during the Games," said Mr Goh Kee Nguan, Chief Executive Officer of SYOGOC.

¹Digital Concierge for Singapore 2010 is an application developed by SingTel's subsidiary, NCS Pte Ltd.

From left: Mr Jo Yong Chui, VP & Chief Marketing Officer, Regional Strategic Marketing, SEA and Oceania; Mr Ng Ser Miang, Chairman, SYOGOC; Mr Teo Chee Hean, President, Singapore National Olympic Council, Deputy Prime Minister and Minister for Defence; Mr Goh Kee Nguan, Chief Executive Officer, SYOGOC; and Mr Gregory Lee, President and CEO, Samsung Asia

About Singapore 2010 – Blazing the Trail

Singapore will be hosting the inaugural Youth Olympic Games (YOG) from 14 to 26 August 2010. The Singapore 2010 Youth Olympic Games will receive some 5,000 athletes and officials from 205 National Olympic Committees (NOCs), along with estimated 1,200 media representatives, 20,000 local and international volunteers, and more than 500,000 spectators. Young athletes - aged between 14 and 18 years - will compete in 26 sports and take part in a Culture and Education Programme. The Singapore 2010 Youth Olympic Games aims to inspire youth around the world to embrace, embody and express the Olympic values of Excellence, Friendship and Respect. It will create a lasting sports, culture and education legacy for Singapore and youths from around the world, as well as enhance and elevate the sporting culture locally and regionally.

For more information, please visit www.singapore2010.sg

About Samsung Electronics Samsung Electronics Co., Ltd. is a global leader in telecommunication and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices in 61 countries, the company is recognized as one of the fastest growing global brands and a leading producer of mobile phones.

For more information, please visit: www.samsung.com

About Infocomm Development Authority of Singapore

The Infocomm Development Authority of Singapore (IDA) is committed to growing Singapore into a dynamic global infocomm hub. IDA uses an integrated approach to developing info-communications in Singapore. This involves nurturing a competitive telecoms market as well as a conducive business environment with programmes and schemes for both local and international companies.

For more news and information, visit www.ida.gov.sg

Jointly issued by: Singapore Youth Olympic Games Organising Committee and Samsung