Focus Media joins Singapore 2010 Youth Olympic Games as Official Advertising Space Sponsor Focus Media Singapore (Focus Media) has been named Official Advertising Space Sponsor for the Singapore 2010 Youth Olympic Games (Singapore 2010) today. Focus Media will be sponsoring commercial airtime for the broadcast of Singapore 2010 publicity content across its digital Out-of-Home (OOH) networks spanning commercial buildings in Singapore, Housing Development Board malls and SingPost outlets. "As the Games' Official Advertising Space Sponsor, Focus Media will work with our appointed media and creative agencies to develop digital concepts to promote the Youth Olympic Games. Multimedia advertising displays, such as those owned by Focus Media, are important in adding colour and vibrancy to the Games and I would like to take this opportunity to congratulate Focus Media on its fifth anniversary celebration today," said Mr Goh Kee Nguan, Chief Executive Officer, Singapore Youth Olympic Games Organising Committee. To mark the occasion, the signing ceremony took place at Focus Media's anniversary celebrations in the presence of more than 400 leaders from the real-estate and advertising industries. On Focus Media’s involvement in the world’s first-ever Youth Olympic Games (YOG), PJ Wong, Co-founder, Chairman and CEO of Focus Media Singapore/Hong Kong said, "We are very proud and honoured to play an integral role in the inaugural YOG in Singapore. This is yet another great opportunity for Focus Media to support our nation's efforts to host world-class events like the YOG. With our robust digital OOH platform, we aim to play a part in sharing the excitement of the YOG through our network which can be found in every corner of Singapore". Digital billboards and captive TV networks is the principle-driver-of-growth for OOH, the second-fastest-growing advertising medium after the Internet. The Singapore network is available at the elevator lobbies of 250 office buildings and shopping malls predominately in the central business districts, reaching the highly-desired but hardest-to-reach group of business executives and affluent individuals, in a captive environment. 
From left: Lyo, YOG mascot; PJ Wong, Co-founder, Chairman and CEO of Focus Media Singapore/Hong Kong; Goh Kee Nguan, CEO, SYOGOC; and Merly, YOG mascot
About Singapore 2010 – Blazing the Trail Singapore will be hosting the inaugural Youth Olympic Games (YOG) from 14 to 26 August 2010. The Singapore 2010 Youth Olympic Games will receive some 5,000 athletes and officials from the 205 National Olympic Committees (NOCs), along with an estimated 1,200 media representatives, 20,000 local and international volunteers, and more than 500,000 spectators. Young athletes - aged between 14 and 18 years - will compete in 26 sports and take part in a Culture and Education Programme. The Singapore 2010 Youth Olympic Games aims to inspire youth around the world to embrace, embody and express the Olympic values of Excellence, Friendship and Respect. It will create a lasting sports, culture and education legacy for Singapore and youths from around the world, as well as enhance and elevate the sporting culture locally and regionally. For more information, please visit www.singapore2010.sg About Focus Media Singapore Launched in January 2005, Focus Media Singapore is a pioneer in the next-generation digital Out-of-Home (OOH) media sector and the largest OOH media company in Singapore in terms of locations/venues. The Focus Media network is also available in China, Hong Kong, Taiwan, Indonesia, India, Malaysia, Vietnam, Philippines, Australia, the Gulf States, Russia and Latin America. In 2007, the China operations became the first Chinese media company to be admitted to the NASDAQ-100 Index. More information on web portal: www.focusmedia.tv Jointly issued by: Singapore Youth Olympic Games Organising Committee and Focus Media Singapore
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